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a month ago
Amazing selection of beach gear and best of all they have the most amazing customer service! Mickey helped me with my standup paddle board rental and helped me with tips on how to use the board and advice on the best spots for paddle boarding on the bay. Super useful information for this beginner! I love my new dresses too. Great experience and I can’t wait to come back!
- Ellen Z
7 months ago
I love love love On The Beach. They have the best selection of island/beach name brand clothing, hats, sandals, swimsuits, rash guards, accessories, gifts.... I could go on and on. Another thing I always appreciate about shopping here is the great customer service! I was very impressed with Steven and Hannah today and I can't wait to go back. 🙏👏👏👏👏👏🏝️
- Courtney S
a month ago
Stella and Rachel were awesome! Super helpful and knowledgeable. Have always loved on the beach. So many memories. Glad it’s still around. Recommend Yaga clothing
- Jumpin' F

I'd Rather Be On The Beach

Welcome to On The Beach – where your beach dreams come to life! Since 1976, we've been serving beach enthusiasts like you with passion and dedication. Our store is not just a destination; it's a celebration of the beach lifestyle.With our iconic tagline, "I'd Rather Be on the Beach," we embody the spirit of those who seek the sun, sand, and surf. As pioneers in the industry, we've curated an unmatched selection of surf and beach essentials that capture the essence of coastal living. Step inside our doors and immerse yourself in a world of top-quality brands, timeless style, and unparalleled expertise. From the classics to the latest trends, we have it all. Quiksilver, Roxy, Hurley, Volcom, Reef, Patagonia, and more – these are the brands that have shaped the beach culture we love. As a family-owned business, we take pride in offering exceptional customer service. Our knowledgeable staff is always here to assist you, sharing their passion for the beach and helping you find exactly what you need to make your beach experience unforgettable. For over four decades, On The Beach has been a trusted name in the beach community. We invite you to be a part of our legacy and discover why generations of beachgoers continue to choose us. Visit us today and let us be your one-stop destination for all your beach essentials. Because at On The Beach, we believe that life is simply better by the shore.

Contact Us


Call now
  • (956) 761-1194
  • (855) 955-4576


Get directions
2105 Padre Boulevard
South Padre Island, TX 78597

Business Hours

Mon:9:00 AM – 6:00 PM
Tue:9:00 AM – 6:00 PM
Wed:9:00 AM – 6:00 PM
Thu:9:00 AM – 6:00 PM
Fri:9:00 AM – 6:00 PM
Sat:9:00 AM – 6:00 PM
Sun:9:00 AM – 6:00 PM
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