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🌞 Exciting News! πŸŒŠπŸ€™

Summer is here, and we're extending our opening hours at On The Beach Surf Shop! πŸŽ‰πŸ•’

Get ready for more beach shopping goodness as we'll be open longer to serve you better. From now on, you'll have extra time to explore our fantastic selection of surf gear, beach apparel...

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We have a great new brand - TejaSurf. A Texas brand focused on Surf and Fishing in Texas. They have some great designs with quality fabrics. Definitely worth checking out.

We have a great selection of Full Suits, Spring Suits, Vests, Lycra and booties. We carry O'Neill, Xcel, Volcom, Rip Curl, Quiksilver and Roxy


a month ago
I love love love On The Beach. They have the best selection of island/beach name brand clothing, hats, sandals, swimsuits, rash guards, accessories, gifts.... I could go on and on. Another thing I always appreciate about shopping here is the great customer service! I was very impressed with Steven and Hannah today and I can't wait to go back. πŸ™πŸ‘πŸ‘πŸ‘πŸ‘πŸ‘πŸοΈ
- Courtney S
3 days ago
Love shopping at on the beach Stella and Aries give the best customer service. So friendly, I love to shop here at least one time before we leave the island since they are the only one that carry reefs sandals. They have the best selection.
- Pablo A
2 weeks ago
Always like visiting here for the yeti and Maui Jim stuff. Stella was super knowledgeable about the yetis and knew they were cleaned out of the highlands olive 45 hard cooler I saw last year (I should've bought it when I had the chance!) Hanna also helped us out and let us know their sister store Island Style had more Yeti stuff and also the highlands dog bowel still in stock. She even showed me the bajio sunglasses I had never heard of before. Very cool people, might be back for a purple yeti...

I'd Rather Be On The Beach

Welcome to On The Beach – where your beach dreams come to life! Since 1976, we've been serving beach enthusiasts like you with passion and dedication. Our store is not just a destination; it's a celebration of the beach lifestyle.With our iconic tagline, "I'd Rather Be on the Beach," we embody the spirit of those who seek the sun, sand, and surf. As pioneers in the industry, we've curated an unmatched selection of surf and beach essentials that capture the essence of coastal living. Step inside our doors and immerse yourself in a world of top-quality brands, timeless style, and unparalleled expertise. From the classics to the latest trends, we have it all. Quiksilver, Roxy, Hurley, Volcom, Reef, Patagonia, and more – these are the brands that have shaped the beach culture we love. As a family-owned business, we take pride in offering exceptional customer service. Our knowledgeable staff is always here to assist you, sharing their passion for the beach and helping you find exactly what you need to make your beach experience unforgettable. For over four decades, On The Beach has been a trusted name in the beach community. We invite you to be a part of our legacy and discover why generations of beachgoers continue to choose us. Visit us today and let us be your one-stop destination for all your beach essentials. Because at On The Beach, we believe that life is simply better by the shore.

Contact Us


Call now
  • (956) 761-1194
  • (855) 955-4576


Get directions
2105 Padre Boulevard
South Padre Island, TX 78597

Business Hours

Mon:9:00β€―AM – 7:00β€―PM
Tue:9:00β€―AM – 7:00β€―PM
Wed:9:00β€―AM – 7:00β€―PM
Thu:9:00β€―AM – 7:00β€―PM
Fri:9:00β€―AM – 8:00β€―PM
Sat:9:00β€―AM – 8:00β€―PM
Sun:9:00β€―AM – 7:00β€―PM
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